Have you recently done a check-up on your website? This post can serve as your go-to Free website audit checklist if you haven’t audited your website before, it has been awhile since you did, or you are planning a website redesign in the near future.
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We will explain what a website audit is, why it’s important, and how you can use the information to improve your SEO and conversions.
Free Website Audit of your entire website
Ranking a website is based on many factors. SEO Ranker checks all of these and more in order to identify problems that may be holding your site back from reaching its full potential.
What is Website SEO Audit?
Before a website redesign or extensive search engine optimization (SEO), an audit of page performance is conducted. An audit can determine whether your website is optimized to meet your traffic goals, and if it is not, how you can improve it to increase performance.
Let’s consider some of the benefits of performing a website audit before we get into the things you should look for. Marketing experts stress the following benefits:
Website audits have many benefits.
- Optimization of website performance
- Search Engine Optimization
- Conversion Rate Optimization
- Competitive Analysis
- Identify Issues
How Beginners can do a Website Audit
- Use a Website SEO Checker to check your website’s URL
- Find all Technical Errors
- Determine SEO Issues
- Analyze UX and Design
- Review Website Content, Create a list of all issues and recommended fixes for the site.
Use a Free SEO Audit Tool to check your website’s URL
You should start by finding a website SEO tools for digital marketing that will help you analyze how your website is performing. You will be able to obtain specific recommendations from site audit software as well as see how your page is performing when you run your site through it.
Find all Technical Errors
You should look for technical errors after you’ve run your site through an auditing tool. They may have to do with performance, SEO, mobile, security, and more. How well your website performs for customers is heavily influenced by the technical structure and setup of your site.
Determine SEO Issues
We’ll move on to SEO-related issues so you can improve your search engine ranking. Meta descriptions, alt text for images, among other things, should be examined.
Analyze UX and Design
During a website audit, I like to examine the user experience. Are your visitors satisfied with this design? Heat maps are used by some software to track what parts of your design users are most interested in. Using this type of analysis, you can determine the impact your overall design and user experience are having on your visitors.
Review Website Content, Create a list of all issues and recommended fixes for the site
Including blogs, website pages, etc., a website audit will help you assess website content. It’s a good idea to know how you stack up against your competitors. Consider: “Is my on-page SEO and performance aligned with my traffic numbers?” and “Does my content rank well in search engines?”
In conclusion, when you conduct a website audit, it’s important to have a place where you can summarize all your findings. Make a list of the site issues and recommend fixes, so that you can send that information to the appropriate teams.
Let’s look at this website audit even more specifically so you know what to look for.
Performance assessment of a website
As part of your website audit, you should focus on how users navigate your site, including your homepage, blog posts, landing pages, and any related content.
Examine your website’s pages for optimization opportunities by asking yourself the following questions:
What Is the Overall Speed of Your Website?
Does the page load and response time to the server take a long time? Are you experiencing frequent site downtimes? The speed of your site can be affected when image files are too large or HTML and CSS need to be cleaned up, all of which can improve its speed.
Fast-loading and optimized pages will ultimately lead to higher visitor engagement, retention, and conversions. MozBar is a free toolbar you can add to your browser to perform simple page analysis every time you visit a website to quickly see how long it takes a web page to load.
Do You Have a Responsive Website Design?
How responsive is your website? Does it function well on mobile devices? Smartphones are becoming more and more popular for accessing the internet. In 2017, more than half of the world’s web page views were made through mobile devices. Because of that growing demand, websites need to be mobile compatible.
Auditing a website
Early on is crucial. You might also want to ask yourself, “How does this compare to other businesses, especially my competitors?”
Editor’s note: This post was originally published in April 2018 and has been updated to be more comprehensive.
Frequently Asked Questions (FAQs)
Q.1 How can I Audit my website for free?
there are various seo tools available online you can use SEO Ranker tool to analyse your website for free and fix all the errors.
Q.2 How to Rank Website In Google?
Website ranking depends on various factors you can use various free tools to audit your website and start working on them to rank higher.